sydney tong.
Designing for ease-of-use with everyone in mind.
I'm guided by the principle of creating with ease-of-use for everyone. This principle drives my design decisions, ensuring that the products I design are accessible and intuitive for all users.
My work is divided into deep-dive case studies where I’ve detailed the thought process behind design decisions. You’ll also find the gallery which hosts design challenges, features, and other projects I’ve contributed to.
case studies.
Unified Taskslive
Tasks was our first company wide integration project across our 9 product lines. Athletes and staff wanted a single source to view all their action items that needed to be completed.
research
design
strategy
Form Builderlive
The Forms module is a core part of Teamworks Hub. Immediate goals for the form builder include improving usability, accessibility, new features, and setting us up for future growth.
research
design
strategy
Vote Oakland
Vote Oakland is a Bay Area based organization focused on local election ballot transparency. The organization needs a tool that assists voters in learning about politicians and measures on the ballot.
app
website
research
UI
BYKE NERD
A comparison tool for bike enthusiasts who need help analyzing the details and intricacies of bike specs. With Bike Nerd users can more easily find a bike with a geometry that fits their needs.
website
research
UI
graphic
The Oakland Avenuelive
An Oakland restaurant guide to encourage citizens to connect and order from locally owned restaurants during the pandemic. Informed users of restaurant operating status and specials.
design
graphic design
organize
Shazam
A concept to generate a custom playlist based on users music taste and recently Shazammed songs in order to bring users back to the app after the initial use.
app
research
design
Park City Insiderlive
Park City Insider is an event website that caters to visitors and locals searching for events in Park City Utah. Collaborated with the owner on research, design and branding for this site.
website
research
design
Scope Travellive
Analysis of analytics gave insight to how we might improve the above-the-fold design for a travel blog website. Scope Travel is an adventure travel blog hosting articles and content for like-minded travelers.
research
design
gallery.
Blogs to Tags?live
Finding the right solution for a blogging platform by asking the right questions during interviews. How having users tell me the solution they wanted instead of listening to the problem they had taught me a valuable lesson.
interview
design
prototype
Spiral Odysseylive
Spiral Odyssey is a site showcasing artist Paula Barrientos’ work. The Chilean artist needed an online space to sell original and printed art.
branding
website
develop
Accessible search redesignlive
A search input bar redesign that would improve the search experience for the website as well as improve accessibility for our screen reader friends.
research
design
Curology
Improving the user’s buying experience by elevating the site to match the brand’s price point and high-quality ingredients.
design
user-flow
marketing
E-mail capture
- Create a email capture form to retain customers by using rich, welcoming photos and a discount code.
design
concept
Family bloggerlive
Family Blogger is a blogging app built by my partner and I as a tool to stay in contact with our family around the world.
website
design
iA
Designing out of
San Diego, California.
San Diego, California.
I'm always open to hearing about new project ideas and possibilities for collaboration. If you have an idea that you'd like to bring to life or if you're in need of a passionate product designer to be part of your team, I'd love to have a conversation.
hello@sydneytong.com
510.338.7860©2024 sydney tong. All rights reserved.